Bruce Willis has sold his image rights to Deepfake, an artificial-intelligence-powered content optimization platform to create a "digital twin" of Willis.
"With the advent of modern technology, I could communicate, work and participate in filming, even being on another continent."
- Bruce Willis
In the mid-1980s, Willis came into prominence with his role in the Die Hard films, The Last Boy Scout, and Armageddon.
The 67-year-old retired from acting after being diagnosed with the brain condition aphasia, a form of brain damage which impairs language expression and comprehension.
