- The European Commission fined Google €2.95 billion ($3.45 billion) for anti-competitive practices in its digital advertising technology (adtech) business.
- Google was found to have favored its own adtech services (AdX and DFP platforms), harming competitors, advertisers, and consumers.
- The EU ordered Google to end self-preferencing practices and address conflicts of interest along the adtech supply chain within 60 days. Failure could lead to stronger measures, potentially including divestitures.
- Google called the decision “wrong” and plans to appeal, arguing it will hurt European businesses and that alternatives to its services exist.
- U.S. President Donald Trump criticized the fine as “unfair” and “discriminatory,” threatening potential trade retaliation under Section 301 of the Trade Act.
- This is the fourth multibillion-euro antitrust fine against Google since 2017, reflecting ongoing EU efforts to regulate Big Tech.
EU Fines Google $3.45 Billion for Antitrust Violations
