After revisiting its content guidance rules, Tumblr has announced it is allowing “nudity, mature subject matter, or sexual themes” back on the platform.
However, the platform stated that “visual depictions of sexually explicit acts remain off-limits on Tumblr,” which means that porn remains prohibited.
“We now welcome a broader range of expression, creativity, and art on Tumblr, including content depicting the human form (yes, that includes the naked human form).”
– Tumblr, November 1, 2022
Tumblr used to be a major online blog platform which allowed nudity, thus porn became a major part of many Tumblr users’ experience.
In 2018, Tumblr’s new CEO Jeff D’Onarfrio decided to ban all nudity from the platform, after being removed from the Apple iOS store due to reports of child pornography.
Within a year of the porn ban, Tumblr lost 30% of its visitors.
In 2013, at the height of its popularity, Yahoo bought Tumblr for €1.1 billion. In 2019, the platform was sold for just €3 million.